UNWOOLY RICHES

I art directed this series in full, from theme through release. The series itself was born of an art team character brainstorm session. Our mission: take strong Konami game mechanics, and enhance them with an industry trend: fun, appealing character helpers. The Japan studio wanted the artists in the U.S. studio to create a character that would appeal to the North America market - we delivered two, vying for the right to help the players! From the brainstorming session in April to September, we completed two game series (Unwooly Riches and Lian Lian Fa) ready to show at G2E, each including two games and premium signage. Not only were both series completed quickly; both also hit Eilers. We quickly harnessed a trend, outperforming the original Konami games whose math we borrowed.